W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> Moi, Toi, et VoI: The Power of Branding.

Friday, June 15, 2007

The Power of Branding.

Wizard World, or Geek Con 07 is taking place right now in Philly. Which means The Circus is seeing a lot of fat, balding pallored men in black t-shirts and/or black jeans and Tevas. They like their red eyes (a shot of espresso in a cup of coffee, dude!) and their walnut brownies so we don't mind them.

SFG thought it would be a brilliant idea to make some video game themed cupcakes to appeal to these distinguished gentlemen. Per SFG's scheme, we made '1 Up' cupcakes - vanilla buttercream with splotches of green buttercream, you know, to look like those little mushrooms Mario would eat/kick/make disappear to win another guy. Get it? 1 up - GET IT?

Well, it turns out The Wizards are more CRPG* types, not straight up video gamers these days, so the Mario nostalgia just didn't work.

Text from Rasputina:
The 1 up thing is causing a lot of confusion. no one gets it. even the wizard peeps arent into it. At all. Perhaps best not to make more tomorrow. Fyi.

I reply:
Try renaming them as Mario Magic Mushroom Cupcakes.

Oh brilliant. might as well call the brownies SPECIAL BROWNIES. u sure about putting the words magic mushroom in the case?

Thank god for the Blackberry! Internets!
I reply:
Actually they are called Super Mushrooms. Make it so. Lemme no when you sell one.

Word. I did sell one. to someone who thought that 1 ups meant a dollar.

*Computer Role Playing Games. Like you didn't know that.


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