Projections, Bar Graphs, Pie Charts, Frozen Orange Juice Concentrate Futures and All That.
(Audience gasps followed by dramatic pause.)
But it's good news, people! She looked at my numbers and believes in the viability of the business, more specifically, of the Canary concept. In fact, she said that the change in numbers between 2006 and 2007 was really really good, and while I still took a loss in 2007, it was actually quite small - and a huge jump from 2006's loss.
But she also said that the only way to make real money in this business is to have several locations. Oy! But she's confident that the concept can work and it will just take time. It's only been two years (though it seriously feels like an eternity and two years). She told me to stop being so hard on myself. These things just take time. We also discussed the possibility of business partnerships in this venture. Anybody out there wanna invest in cupcakes - and a really cool logo?
I feel much better after speaking with her about this. I know how to make a mean cupcake but I don't know jack about financials. It was nice to hear positive feedback from someone who does.
My To Do List: Raise prices, get online purchase presence, sell t shirts online, research location for Canary II.
Addendum: I just spent $200 for brownies and cupcakes mailed to our home so I can take a gander at the packaging. Research is by far the best part of my business. Will keep you "posted" hardy har har...